The 2-Minute Opportunity Checklist for Entrepreneurs
The 2-Minute Opportunity Checklist for Entrepreneurs
http://blogs.hbr.org/cs/2010/03/the_2minute_opportunity_checkl.html
1. Does your business idea soothe someone’s pain, discomfort, frustration, or dissatisfaction?
2. Are there lots of those people out there?
3. Do these people (or companies, or governments) have money to pay for it?
4. Will they be able to decide quickly to buy your product or service?
5. Does your idea exploit something about you that is outstanding or unique?
6. Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)
7. Can you think of at least two people who might join you?
8. Do their skills complement yours?
9. Do they have the same values as you do?
10. Do the majority of people whose opinion you highly respect think your idea is a good one?
11. Does at least one person (and not more than three people), whose opinion you highly respect, think your idea is a bad one?
12. Is there something about the idea or its implementation, that compels you to really devote yourself to it?
13. Can you sneak by the big competitors without them noticing you for awhile?
14. Can you find a potential customer who will take your calls, give you feedback, try a pilot out?
15. Can you start up without huge gobs of money?
16. Can you keep your fixed costs low during launch?
17. Does your idea lend itself to small incremental steps that can inexpensively generate valuable information as well as at least a little cash?
18. Can you think of something that Isenberg has forgotten? (and it is….)
你怎麼確定這是一個創業的好機會？ (請參考 http://mrjamie.cc/2010/03/09/determine-good-startup-opportunity/)
1. 你的新產品，可以解決別人的問題、困擾、痛苦、不愉快嗎？
2. 很多人有這樣的問題嗎？
3. 這些人有消費能力嗎？可以立刻買單嗎？
4. 你有什麼獨特的經驗和技能，可以把這個產品做得比別人好？
5. 你有什麼特殊的資源，是別人沒有的？
6. 你可以找到 2 個以上的合夥人加入你嗎？
7. 他們的個性、經驗、技能跟你互補嗎？
8. 他們的價值觀跟你相近嗎？
9. 業界先進和相關的朋友們，覺得這是一個好機會嗎？
10. 有沒有人覺得這是一個爛主意？
11. 這是一個你非常想要的產品嗎？
12. 為什麼相關的大公司短期內不會進入這個市場？
13. 你能找到幾個潛在客戶幫你測試嗎？
14. 這個產品只需要花一點點錢就可以開發出來？
15. 產品上市後，公司的固定成本可以維持的很低？